Category: Frameworks

• October 3, 2022

  Product Case Study Approach

  Demonstrating “product sense” or “product thinking” in an interview setting can be challenging because these are ambiguous concepts with expectations and success criteria that vary significantly across companies and individuals. But, meeting these criteria can be essential to breaking into product management, which is often quite difficult. One opportunity to definitively check this box is…
• August 29, 2022

  5 Why’s Framework

  Another fairly useful framework for anyone involved in product discovery is the 5 Why’s. As discussed in Defining Product Management, product discovery is all about determining what features should be prioritized and built to best deliver on customer and business outcomes. One major challenge with the discovery process is that customers and prospects do not…
• August 8, 2022

  Jobs-to-be-Done (JTBD) Framework

  There seems to be an ever-expanding set of tools and frameworks meant to address or enhance a wide range of business analyses. This has created a cluttering effect, whereby it can be difficult to successfully select and apply a framework to realize actual benefits.  One framework that I do find very useful for product strategy…